You'll find huge deals, discounts and sales both in store and online, designed to get the deal-hungry shopper within us all to spend money. UK customers spend millions on Black Friday every year on everything from TVs and lawnmowers to nappies and candles.
Our team of tech experts – who review products and write about tech all year long – are scouring the web to bring you only the very best Black Friday deals on only the best products – to help make sure you don't miss out. We also bring you everything you need to know about Black Friday, and how to get the most out of it.
Best Black Friday deals 2018
Deals started earlier than ever this year, but now is the time to bag the absolute best ones.
Don't be fooled into a deal that's not such a great deal after all. Some retailers have been known to put prices up ahead of Black Friday in order to make their discounts look better, while others label discounts that have been available for months as Black Friday deals. We only share the very best deals from retailers we trust here.
You'll find our top 10 early Black Friday deals below, followed by everything you need to know about Black Friday this year. Click here to skip ahead to our deals tips and tricks.
1. Amazon All-new Alexa Voice Remote
Now: £14.99 (£15 off)
If you have a Fire TV Stick, you can now upgrade to the All-new Alexa Voice Remote with 50% off. Before 23 January, you can also pre-order the Fire TV stick with the new Alexa Voice remote and Echo Dot 3 for £74.98.
2. Xbox Game pass - 1 Month
Now: £1 (£6.99 off)
Microsoft is offering an 87% discount on its Xbox Game Pass. The offer ends 17 January.
3. Microsoft Surface Pro 6 (2018) with Signature Type Cover
Now: £948 (£81 off)
Amazon previously bundled the Surface Pro 6 with the standard Type Cover for £878. This bundle reduces the Signature Type cost to £69, saving you £81 off the usual £149.99 RRP.
4. DJI Mavic Pro
Now: £899 (£200 off)
It may cost more than a lot of drones, but see why the Mavic Pro is a good deal in our review.
5. Fitbit Charge 2 with two black Classic bands
Now: £79.99 (£60 off)
6. Apple iPhone 8 Plus with 60GB data and free Playstation Classic
Now: £55 per month
Use the filters on Fonehouse's site to see this deal, which gets you an iPhone 8 with no upfront cost, a Playstation Classic (grey) for free, and £72 cashback.
7. Lenovo 330S 15.6in Laptop with Free Bag
Now: £279.99 (£70 off)
Get a free carrying case when you buy the 15in Lenovo 330S laptop with 4GB RAM and 128GB Storage.
8. Samsung Galaxy Tab S2 with free AKG Wireless Headphones
From: Currys PC World
Now: £329.98 (£89 off AKG Wireless headphones)
Get a free set of AKG Wireless headphones worth £89 when you buy the Galaxy Tab S2 from Currys.
9. Amazon Echo Plus (1st-gen) with Philips Hue Bulb
Now: £89.99 (£64.99 off)
Amazon has £64.99 off the first generation Echo Plus which includes the Philips Hue White E27 light bulb.
10. HP 13in Envy x360 Laptop with 8GB RAM and 128GB Storage
From: Currys PC World
Now: £649 (£100 off)
This 2-in-1 laptop has a 360 degree hinge. The deal also gets you £20 off either Microsoft Office or McAfee.
11. Apple Watch Series 3 (38mm) with Powerbeats3 Bundle
Now: £328.99 (£70 off)
Get £70 off when you buy the Apple Watch 3 and Powerbeats3 as a bundle. This deal also gets you 2 weeks free membership at The Gym for you and a friend.
Here, we've got a list of our favourite Black Friday sales events currently running in the UK. Click the links to go straight to the retailer's Black Friday page.
- Carphone Warehouse
- Currys PC World
- John Lewis
- Laptops Direct
- Smyths Toys
We expect to see many more appearing over the next few days, so we'll update this list as they arrive. Check back regularly to see the latest sales.
When is Black Friday?
Every year Black Friday falls the day after Thanksgiving. This year that means Black Friday is 23 November, with Cyber Monday falling on 26 November, and Black Friday weekend sales going on the whole time between them.
But as we've already mentioned, retailers kicked off their sales early so what was once a single day has become almost a whole month of bargains. Some retailers will actually keep their discounts going right through until Christmas, so it's not strictly limited to November, either.
Don't worry though, we're on hand to let you know when retailers kick off their deals events so you won't miss a thing, because the deals start now!
What is Black Friday?
After a holiday of giving thanks for family, friends and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about ten years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now actually opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
UK shoppers spent nearly £2bn on Black Friday 2016, a lot of it on discounted technology such as phones, cameras, TVs and Fitbits, and some reports had Black Friday 2017 spending up by another 11 percent on the year before. Indeed John Lewis had its busiest ever single hour of online trading on Friday last year.
What is Cyber Monday?
Oh yes, and after Black Friday there is Cyber Monday, so-called after retailers realised people go back to work on Monday and kept spending online at their desks.
We might as well call it Black Friday Weekend though, because Saturday and Sunday don’t escape either - it’s four solid days of relentless spending, savings and tempting deals. Gulp.
How to get the best Black Friday deals
Tech is a big draw on Black Friday, and not just because a lot of people are buying from behind computer or smartphone screens. If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.
In the digital age, we're spending less and less timing heading out to the physical shops to grab a bargain, instead choosing to shop online from the comfort of our own home. Which means there's lots of opportunities to make the most out of technology and internet-based tools that'll give you access to brilliant deals that you probably wouldn't find on the high street.
Amazon is one of the best places to go for Black Friday deals. It has huge discounts on its own products such as the Echo Dot 3 and Fire 7, but also across the site - especially through its short-lived Lightning Deals.
We'd recommend signing up to Amazon's 30-day Amazon Prime free trial. It will get you free next day delivery (although it sometimes takes a little longer during the Black Friday rush) but will also get you access to Lightning Deals 30 minutes before those who aren't Prime members.
Some Lightning Deals are so great that they sell out before that 30 minutes are up so without the Prime membership or free trial you may find you miss out completely.
We've got the best Amazon deals across our deals site and the articles listed below to make sure you're spotting the very best deals (there are so many on Amazon that it can be hard to find what you're looking for) and also to make sure you couldn't get a better deal elsewhere. Bookmark the articles you're most interested in and check back regularly for our pick of the best deals in that category.
Carphone Warehouse and others such as Mobile Phones Direct also have a lot of decent smartphone deals, be it on contract or SIM-only. Given that we now have excellent handsets like the Samsung Galaxy S9, iPhone XS, and OnePlus 6T you can expect retailers to offer some very tempting deals. We've gathered all of the best phone deals here.
You'll also find excellent deals on games and games consoles. We expect Nintendo Switch deals to be among the most popular so make sure you act fast.
Below is a list of all of our individual deals pages for your convenience:
- Best PS4 deals
- Best Xbox One deals
- Best Switch deals
- Best VR deals
- Best 3DS deals
- Best PC Gaming deals
How to spot a good Black Friday deal
The most important thing to do when considering if something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer to this can be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
Sometimes it’s more obvious though. For example, 50% off a £140 Fitbit Charge 2 is a good deal, particularly if you were thinking of getting it in the first place. Conversely, 50% off a £2,000 TV is still £1,000 – think carefully.
Also, it isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.
How to return Black Friday purchases
You should be able to, as return policies will apply in the same way as the rest of the year, but still check on an individual retailer level. You don’t want to buy something, change your mind and then be stuck with it.
Buying online can be tricky to return items for a refund, so make sure you really want what you Add to Basket.
Black Friday deals curated by us
We love tech here at Tech Advisor (obviously) and we love genuinely good deals just as much. We work with tech every day, so we know a good bargain – and bad deal – when we see one.
You can visit our deals page here, all year round. But over the holiday shopping period our deals pages go into overdrive and we bring you deals from every tech category as soon as we see them. We pick out the absolute best, so bookmark the page to make sure you don't miss out on a bargain.
We are curating a huge amount of tech deals for you, the discerning tech consumer, so that you can come here and see the best deals, safe in the knowledge that the discount and retailer is legitimate.
Best tech deals right now
We're working hard to pick out the best tech offers anywhere in the UK - you can see our expert pick of the top ten below, and see all of the deals we've found on our deals site by clicking here.
Microsoft Surface Pro 6 (2018) with Signature Type Cover
Now: £948 (£81 off)
Samsung Galaxy Tab S2 with free AKG Wireless Headphones
From: Currys PC World
Now: £329.98 (£89 off AKG Wireless headphones)
Click here for the best Black Friday voucher codes.